Audio and furry in #EURef Twitter battle

 Twitter was constantly mosting likely to be a significant battlefield in the EU referendum however the large variety of hashtags being utilized in the argument has been unexpected.


Both sides are linguistically innovative: for each pro-Leave hashtag, there is a pro-Remain comparable. Practically all basic synonyms of "Stay" and "Leave" – from #britin and #britexit to #votin and #voteout – have been utilized. There is also the rather clunky #brout and #brin, in addition to wayward expressions such as #brexitandchill and #remainandgain.


Not all hashtags pattern, obviously. In truth, the large bulk do not. To determine vibration, the content of tweets should be taken right into consideration; it's not simply a numbers video game. Hashtags typically aren't constantly utilized as a helpful gadget – a tweet that consists of #GrassrootsOut, for instance, may not always back the motion.


To untangle the concern of success, I have been collecting tweets including 250 referendum-relevant hashtags because March 10. I've analysed the initially 3 months of information from what has currently ended up being a collection of 10m tweets.


While Brexiters seem winning on Instagram, it is the Remainers that appear to be operating Twitter. The Brexiters are production a great deal of sound – however that does not always total up to winning the battle.


Hashtags and hijacks

From a pure numbers point of view, the Leave campaigners remain in the lead. One of the most prominent hashtag in my dataset is #Brexit, which exists in greater than 2.5m tweets (approximately 33% of the information up up till June 10).


Although this hashtag is probably neutral – because it does not reveal any type of specific belief regarding leaving the EU – it's being utilized much more proactively by the Leave camp, that did, besides, coin the call. Practically two-thirds of tweets which contain it assistance a British departure from the EU.

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The 2nd many prominent hashtag is #VoteLeave (1.2m). The much a lot extra certainly neutral #EURef is available in 3rd (873,000), complied with by #StrongerIn (531,000).



Use #EURef is approximately uniformly divide amongst Leave, Stay, and neutral (with Leave and neutral being somewhat much a lot extra leading).


Pro-Leave teams are likewise much a lot extra proactively subverting pro-Remain hashtags compared to the various other method rounded – practically 20% of tweets including #StrongerIn reveal pro-Leave belief, whereas just 4% of tweets including #VoteLeave assistance staying in the EU.


Although #VoteLeave is greater than two times as often utilized as #StrongerIn, fifty percent of the leading 20 hashtags are pro-Remain. This suggests that a variety of pro-Remain teams are rather energetic in the Twittersphere. Furthermore, #Remain is two-and-a-half times much a lot extra prominent compared to #Leave.


Individuals or rocrawlers?

A better examination of the accounts of the leading 20 individuals exposes that 85% are pro-Leave. All have tweeted at the very least 5,500 times and the majority of these tweets are retweets. Inning accordance with the Truthy project's Bot or Not, nearly all go to the very least 40% most likely to be a robotic. They might be loud, however they do not appear to be creating a lot initial content.


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